SEO / GEO
Measurable visibility on classic search engines and generative AI engines - two disciplines in one, wired into the foundation.
Technical SEO alone is no longer enough: ChatGPT, Perplexity and Google AI Overviews answer questions directly without linking back to a site. Ranking well on Google AND being cited correctly by generative AI requires a unified approach - shared technical foundations, distinct metrics. Both disciplines share the same starting point: complete, semantic, server-rendered HTML - what search bots and LLM bots both read without executing any JavaScript.
Solid technical SEO
Server rendering (SSR/SSG), semantic HTML, optimised Core Web Vitals, clean sitemaps, careful redirect and canonical management. Everything Google expects from a healthy site - without sacrificing performance, continuously verified by a CI pipeline that blocks any regression before it reaches production.
GEO - readable by AI
Generative engines read the rendered HTML, JSON-LD and metadata. We structure content with schema.org (Article, FAQPage, Product, Organization) and fine-tune the signals ChatGPT, Perplexity and Claude use to attribute a source: author, date, brand entity, factual consistency.
Measurable at every step
SEO rankings (Google Search Console, Ahrefs), Core Web Vitals (Lighthouse CI), Cloudflare cache hit rate, and for GEO: regular tests on target generative engines with a fixed set of queries. Nothing improves without measurement, and nothing is measured without a baseline established before the first release.